Nurses rarely put their own health first. As a workforce they have an increased risk of NCDs and a higher prevalence of obesity.1 And that puts them at a disadvantage when it comes to helping the rest of us tackle our poor health behaviours. But stressful work, shift patterns, poor access to healthy foods and exercise opportunities makes behaviour change for nurses challenging. Studio Health worked with the International Council of Nurses and sponsor Pfizer, on a campaign to promote wellness. We started a conversation about wellness and action planning for behaviour change through blogs and a high impact conference presence with the wellness tree which captured over 1,000 wellness pledges at the annual meeting. Deliverables included targeted, evidence-based strategies to help nurses implement healthy actions to reduce NCD risk.
1Phiri, L.P., Draper, C.E., Lambert, E.V., Kolbe-Alexander, T.L. (2014). Nurses’ lifestyle behaviours, health priorities and barriers to living a healthy lifestyle: a qualitative descriptive study. BMC Nurs. 2014; 13: 38. doi: 10.1186/s12912-014-0038-6